When Donald and Doris Fisher opened that first store in 1969 they did as such in a performance center situated on Ocean Avenue in San Jose, California. At an early stage it highlighted Levi’s Levis, records and tapes. They were situated close San Francisco State University and were attempting to engage that more youthful hip age. Not long after opening however they chose to cease selling the records and tapes and to focus on selling garments.

Hole saw a lot of early accomplishment as they had the option to hit on what the more youthful age needed to wear at that point. This look comprised of pants and white cotton shirts also called the “fundamental look”. By 1970 their store was doing a lively $2 million every year in deals. They before long acknowledged they would need to extend. What’s more, extend they did. By 1973 they had developed to 25 stores and had the option to open their first of destined to be numerous east coast areas in Voorhees, New Jersey.

In 1974 understanding the name acknowledgment the brand was building up the choice was made to begin their own private mark brands. By 1976 they were prepared for their huge coming out gathering as the organization had the option to open up to the world on both the New York and Pacific stock trades. Their first sale of stock was for 1.2 million offers.